THE MORE SUPPORTERS YOU HAVE, THE MORE YOU RAISE
How to Promote the Lottery
Support Sport Lottery exists to support sports clubs like yours and the main reason a person joins is to help a club they support. But before they can join, your supporters need to know that the lottery exists and this is why promotion is important.
As soon as your club has been added to the site, you can start promoting the lottery to your supporters and start raising money for your club. It’s easy to do and with a little bit of hard work, you’ll really see the benefits.
The best way to start is face to face
Every successful club will speak to parents and guardians at training.
It allows you to explain why the club needs their support, allows you to answer any questions, and being able to point to another parent who has just joined, is the best social proof you can get – as soon as one joins, they all will.
Everybody wants to be a part of a supporting community, especially if you take a little of your time to explain what it’s all about.
Try a group text
Get started with a personal text.
The more personal the request, the greater the chance a person will join and support your club.
For example, a simple way to get started is to message everybody who is involved with the club with a link to your club’s page asking them to join. Ask them to forward the message on to anyone they think would also join.
Remember to let people know what the lottery is all about, how it will help your club and to include the link to your page.
Make it a club competition
It takes a bit more work, but you can ask all coaches to challenge each member of their squad to sign up three lottery players each. If your squad is under 16, you’ll need to speak to the parents.
Let’s say your squad has 20 players, the target would be 60 signups. 20 x 3 = 60 lottery players. This raises almost £1,500 per year, from a single squad.
Social media adds credibility
Social media offers a quick and simple way to announce that Support Sport Lottery is helping the club, but remember, one post won’t generate hundreds of players alone. It’s part of the mix and adds credibility so that when you send a text or email, people don’t ignore it, thinking it is spam.
Posting a couple of times a month will remind people about how the lottery can help and shows current players that you still need their support.
